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This week, Intel headed into slightly uncharted waters when it announced a new brand for its business desktops call called vPro. The company also took such a terrible tumble on Wall Street that it has announced a major restructuring. Will vPro help with the revival?

Whereas Intel’s business destkop messaging use to focus heavily on chip brands like Pentium (I, II, III, and 4), vPro takes the spotlight off the microprocessor itself and swings it to a package of components that, in its entirety, includes the microprocessor, the chipset (the supporting cast of characters that every Intel microprocessor uses to interface with the rest of the system) and the networking silicon. The idea, according to Intel’s Digital Office Platform Group general manager Gregory Bryant, is to convince enterprise buyers that vPro as a packaged brand is sufficiently differentiated from other alternatives (AMD, older Intel technologies, etc.) because of the advancements Intel says vPro makes in both systems management and security — two major pain points for enterprise IT staffs today. The interview is available as an MP3 that can be downloaded, or, if you’re already subscribed to ZDNet’s IT Matters series of audio podcasts, it will show up on your system or MP3 player automatically (see ZDNet’s podcasts: How to tune in). » Will Intel’s new vPro business PC help to reverse the company’s misfortunes? | Between the Lines | ZDNet.com

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